Target Audience
The target audience is all the people who are within the search area, as well as those who are outside, such as tourists, businessmen, athletes who plan to visit the city, who want to know the climate of the city of interest.
Persona
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Ryan Fairchild, 25-year-old.
Extreme Cycling Athlete
He is comfortable using different electronic devices, from mobile phones to desktop computers.
He becomes familiar with the use of mobile applications that help him plan his sports routine. -
Andrew Anderson, 40 year old
Business executive Electronic devices: Laptop, mobile phone, Ipad.
He is used to planning his business trips to different cities, using time applications he plans his travel calendar. -
Jessica O'Brien Age 24 years
Student and traveler
Preferred Electronic Devices: Mobile phone iPad
Check weather news through weather applications of the places you travel to.
Scenarios
- Wedding planners need to plan outdoor or indoor wedding reception events to cater to guests. To do this, they look for weather information.
- Anna, has 2 weeks of vacation and wants to plan a destination in the mountains, she wants to know if she should wear waterproof clothing, and to know what day will be clearer to take photos of the landscape
- The entrepreneurs of a rural town use solar drying for their dehydrated fruit business, they seek to know the state of the weather to mobilize their food dehydrators.
- Yoga students always check the weather to decide on their outdoor exercises.